Team

Passionate About Innovation

WE ARE COMMITTED TO BRINGING YOU EXCELLENCE

Embark Innovations is an Alberta and Texas based software company specializing in providing innovative solutions. We’re committed to providing our customers with reliable, innovative OPEX cost management solutions. We’re able to adapt our framework to meet the unique needs of customers.

Above all else, our customers are our number one priority.

MISSION STATEMENT

We deliver solutions that reduce operating expenses for the oil & gas industry.

VISION STATEMENT

Embark will deliver innovative solutions that focus on using company data and processes to reduce costs.

VALUE STATEMENT

Our promise to our clients is that we will always deliver far more in cost reduction than we ever charge.

OUR BELIEF

We pride ourselves on our ability to deliver quality solutions to companies looking to take the next step to save time and money. Our innovative business plan ensures that we’re always on the look out for the next big trend. We don’t believe in good enough, we’re constantly looking towards the future to improve our already stellar solutions. Along the way, we will work closely with our clients to deliver the best service possible.

MEET OUR TEAM

Michael Jones
Chief Executive Officer


Michael has over 20 years of experience leading technology companies in both Canada and the U.S. He was the founder and chief visionary behind the Well Test Database that achieved 95% market penetration in Western Canada and became a key component of AccuMap.  Michael also founded Industrial Mobility, pioneering the delivery of mobile software to petrochemical plants and refineries with successful deployment in Fortune 500 companies. Michael specializes in working with energy companies to create innovative solutions to meet difficult challenges

Keith Petit
Chief Technology Office


Keith offers Embark Innovations a broad based technical knowledge consisting of program development, systems architecture, OS integration, IT systems and networking, open source, mobile technology platforms and advanced telecommunications. He’s been involved with developing a mobile field data capture program for the chemical industry. Additionally, he’s worked closely with Industrial Mobility. His broad range of expertise ensures he’s able to capture and capitalize on innovative trends and forecast strategies.

Mitch Means
Director of Sales and Marketing


With over 30 years of expertise and a PhD in Chemistry, Mitch has been instrumental in development, sales, and marketing of technology products and software systems for oilfield applications.  He implemented the first commercial remote chemical inventory management system providing both real-time usage data and chemical injection control of oilfield chemical applications which has over 10,000 installations still in service. He commercialized an online monitoring instrument product line at a startup company that generated $12 million in revenue. Serving previously as CEO, CTO, Director of Sales, and Technology Manager; he now holds 16 patents in various automation, chemicals, and sensor systems and can generate solutions in product development and commercialization of both oilfield chemicals & equipment, production management & optimization systems, and software automation.  His global experience, business and technical acumen offer clients a powerful and well-rounded perspective. 

George Tai
Legal Counsel


George’s experience ranges from licensing deals involving telecommunications and software, to negotiating several complex licensing transactions. His legal consult into intellectual property and 13 years spent at Carscallen LLP ensures he’s well versed in a wide range of legal matters. He is former position as the General Counsel and COO of a publicly listed NASDAQ technology company ensures he’s able to offer Embark Innovations a diverse and highly intellectual outlook into the technology and chemical industry.

Jeff Bierwirth
Chief Financial Officer


Justin holds an extensive record of success with a large importance placed on growth oriented private and public companies. He’s worked in a variety of industries providing strategic guidance and expertise in accounting and finance. Beyond that, he also holds experience handling multi million dollar company’s finances in industries ranging everywhere from technology to property management, and beyond. His financial insight is extensive, well researched and provides expertise for Embark Innovations.